HTC case analysis Essays

HTC case analysis Essays HTC case analysis Essay HTC case analysis Essay ETC designs and manufactures products as specified by third parties that are later on the process sold under a different name. All the specified products are highly innovative and advanced. Len fact ETC was one of the first carriers to launch a touchable screen phone (ETC Touch) In 2007, three weeks before the phone was flirt commercialism. After that, ETC released the next model, the Touch Diamond, that improve ETC Touch with a more solid Phones for wireless network operators. On the one hand the internet experience US Is a locked market where the two big operators ATT and Verizon sell phones with their own slim card,eliminative technology and customers switch phones according to the plan that suits them best (provided by their operator). On the other hand, the European Market is unlocked, and customers are more loyal to their phone brand TABLETS: ETC entered the Tablet fever in 2011 with the ETC Flyer, a 7 Inch android tablet which was not very successful. Later with a 10 inch 46 Streamer offered by ATT in exclusivity, but did not succeed either. It was a extremely competitive market. 2. VALUE ANALYSIS ETC focused most of its resources on taking a highly customized approach with mobile operators to set itself apart from other contract manufacturers. Phones were being customized according to the clients needs and then sold some times under a different brand. Egg. : the first Google Nexus. Moreover ETC helped mobile operators building a unique value proposition and optimized their services by manufacturing hones that looked like their own phones. Furthermore, ETC works with two SO systems, Android and Windows Phone In order to satisfy these two different customers segments. With Android policy to allow developers to modify and adapt their SO to individual needs, ETC was able to differentiate its android products from other manufacturers with ETC Sense; an Internally developed layer of software on top of Android that Included a superb LU as well as unique applications providing unique experiences for ETC users. 3. This great amount of personalization meant costs above average (compared to other manufacturers) since all products needed different marketing strategies and not a lot of pieces could be shared across other ETC products. ETC right now is switching to its original DOOM business leaving on the side the manufacturing for third parties, since the new CEO sees building brand image as the key to fight its competition and capture the real value of Innovation. This would allow the company to unify its marketing campaign efforts and save costs; they used to have the problem that their racketing efforts were so different across countries that a person seeing two 1 OFF brand. Some of the other issues that are being discussed is the SO strategy, because Windows does not allow that much personalization and they fear that Monika might get rights over it. Relating to planning, we agree on the fact that ETC should start focusing in one line of smartness with the same SO system which will allow the company to improve its brand image and start escalating in the top smartness of the market list.